How do I let everybody know, that a new OnlineShop is in "town" . With great things which they don't know that they exist and which they must have starting with tomorrow. Absolutely no idea!
So help is needed. A marketing company is the answer. And they must believe in my idea, otherwise it will not work! I found this company and also the perfect person. Sometimes you just need a little bit of luck.
It's the beginning of a very interesting phase.Definition of target groups short term and long term, selling line, shop objectives, logo brief ... . Have you ever dealt with these words? Not me. I was feeling almost helpless in this new world. And I tell you, it is another world!
We started to work on it.
The target group has been defined (women between 25 and 60, families with children and young people between 16 and 30 years which like nice things) . I think it's pretty close even if I not really like it.
Regarding selling line ... I have so many things to say, so many messages, and now I must find a short phrase - the selling line - for my whole shop. Sounds not fair ;-) And it's not easy! A lot of brainstorming hours were needed, but we found it! Now I know my message! The message I want to deliver to my target group is: "Coloreaza lumea" (give the world colour)
And finally the Logo.
Strange drawings of cute things I have now in my album, all with the topic: Logo. We tried with animals, stars, blots ... and at the end ... our webdesigner had the phantastic idea. Do you see the world in color?
ToDo's:
- Define target group
- Find your Selling line
- Define the Logo
Conclusions:
- don't try to do the job of other people. It will not work
- it needs a lot of time for these 3 points. Much much more than you've planned
- Logo and Selling line you can not change easily!
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